The normal desire for increased wealth is not an evil or a reprehensible thing. It is simply the desire for more abundant life. It is aspiration. And because it is the deepest instinct of their natures, all men and women are attracted to those who can give them more of the means of life. In following the certain way as described in the foregoing pages, you are getting continuous increase for yourself, and you are giving it to all with whom you deal. You are a creative centre from which increase is given off to all. Be sure of this, and convey assurance of the fact to every man, woman, and child with whom you come in contact.  

No matter how small the transaction, even if it be only the selling of a stick of candy to a little child, put into it the thought of increase, and make sure that the customer is impressed with the thought. Convey the impression of advancement with everything you do, so that all people shall receive the impression that you are an “advancing personality,” and that you advance all who deal with you. Even to the people whom you meet in a social way — without any thought of business and to whom you do not try to sell anything — give the thought of increase. You can convey this impression by holding the unshakable faith that you, yourself, are in the way of increase and by letting this faith inspire, fill, and permeate every action. Do everything that you do in the firm conviction that you are an advancing personality and that you are giving advancement to everybody. Feel that you are getting rich, and that in so doing you are making others rich and conferring benefits on all.